Services
Four ways to work together.
Every engagement starts from the same question: what outcome are you actually trying to move? The format follows from the answer.
I work with scale-ups and SMEs across Europe as a fractional head of product, as a project lead, or as an outside diagnostic, whichever fits the problem in front of you.
Compare the four formats
| Format | Duration | Commitment | Best for |
|---|---|---|---|
| Advisory & Diagnostics | 2 weeks | €4,000 fixed | An outside read before you commit budget or headcount. |
| Project-Based | 4–12 weeks | Fixed project fee | A clear problem with a deadline attached. |
| Fractional Leadership | 3-month minimum | Monthly retainer, 2–3 days/week | A growth inflection, or interim cover while you hire. |
| MarTech Implementation | Scoped per stack | Scoped per stack | Deploying or rebuilding a stack with someone who has done it. |
Advisory & Diagnostics
- Duration
- 2 weeks
- Commitment
- €4,000 fixed
- Best for
- An outside read before you commit budget or headcount.
Project-Based
- Duration
- 4–12 weeks
- Commitment
- Fixed project fee
- Best for
- A clear problem with a deadline attached.
Fractional Leadership
- Duration
- 3-month minimum
- Commitment
- Monthly retainer, 2–3 days/week
- Best for
- A growth inflection, or interim cover while you hire.
MarTech Implementation
- Duration
- Scoped per stack
- Commitment
- Scoped per stack
- Best for
- Deploying or rebuilding a stack with someone who has done it.
Advisory & Diagnostics
A structured review of one specific area: your MarTech stack, CRM setup, conversion funnel, or product delivery. Two weeks, €4,000, fixed. You get a written brief with prioritised findings and a sequenced 90-day action plan, plus a working session to walk through it.
- Right for:
- teams that need an outside read before committing budget or headcount to a direction.
- Typical shape:
- 2 weeks · €4,000 fixed fee · written brief + roadmap + walkthrough.
Project-Based Engagements
Fixed scope, defined outcome. I take ownership of a specific challenge, whether that is a CRM function build, a MarTech deployment, a product delivery reset, or a go-to-market sprint, and see it through to delivery. What you get at the end is a working capability, handed over. Not a deck.
- Right for:
- companies with a clear problem and a deadline.
- Typical shape:
- 4–12 weeks · fixed project fee · defined deliverables.
Fractional Product & Growth Leadership
For founders and leadership teams who need a senior operator without a full-time hire. I work inside your business 2–3 days a week: owning workstreams, running teams, making decisions, keeping delivery moving. I take a maximum of two fractional clients at a time.
- Right for:
- scale-ups at a growth inflection; teams that need structure before they can scale; interim cover while you hire.
- Typical shape:
- 2–3 days/week · monthly retainer · 3-month minimum.
MarTech & AdTech Implementation
I build and operate marketing technology stacks as a practitioner. I have configured these platforms inside real organisations and handed them off as functioning capabilities. Stack selection, configuration, campaign architecture, attribution frameworks, real-time KPI dashboards, and team enablement.
Platforms: Google Marketing Platform · Meta Ads · Salesforce · HubSpot · Braze · Segment · Adobe Analytics · GA4 · Looker Studio · VWO · Contentful
- Right for:
- companies deploying or rebuilding a stack who need someone who has done it before.
- Typical shape:
- scoped per stack · implementation + enablement · handover included.
Process
How an engagement works
A short call.
You describe the problem. I tell you honestly whether I'm the right person. If I'm not, I'll say who might be.
A written proposal.
Scope, outcomes, timeline, fee. One page, no surprises.
The work.
Embedded with your team, on your tools, with a weekly rhythm you can see.
The handover.
Every engagement ends with your team able to run what I built. That's the point.
FAQ
Questions I get asked first
Do you publish prices?
Diagnostics are €4,000, fixed. Projects and fractional retainers are scoped individually, because the work varies too much for a list price. You'll see a number in the first proposal, not after three calls.
Where do you work?
Remote-first across Europe, based in Romania (EET). On-site in blocks where it matters: kickoffs, workshops, key deliveries.
Do you work hands-on or advise?
Hands-on. I log into the tools, write the documents, and run the meetings. Advisory-only is available, but building is the default.
How fast can you start?
Diagnostics usually within 1–2 weeks. Fractional engagements depend on current capacity, since I cap at two concurrent clients.
Not sure which format fits?
Tell me what you're working on. I'll tell you honestly which of these is the right shape, or whether none of them is.